Kenko Tokina Co., Ltd. at PHOTOKINA 2016

For Immediate Release
September 5, 2016

Kenko Tokina Group (Tokyo, Japan) announces the participation in PHOTOKINA 2016, that will be held in Cologne, Germany from 20-25 September, 2016.

Recent trends shows us that photographers are trying to be more creative. They are trying to create something that others cannot. For this reason, they expect from the camera and camera accessory manufacturers unique and interesting products that will help them reach higher levels of creativity. On the other hand, products are expected to obtain simple and understandable features that will guarantee the user high quality and superior advantages in front of their competitors.

This time we are going to present all our range of products with clear concept, easy to understand features and focus the visitors attention, not rather on the products, but on what one can create using our products. In this respect we chose “one creator atelier” as a basic concept of the booth. It will resemble a simple maybe not attractive working space of a photographer, the place where unique, creative works can be produced using our products. Display sections will be arranged in quite an understandable, but at the same time chaotic way - like what one can see inside the mind of a creative person.

Tokina lens section will be the most high lighted area of the booth with marvelous photo gallery, presenting selected works of the photographers from different parts of the world. We will announce new lenses for our Tokina fans. For videographers Tokina cimena lenses will be also displayed. Do not waste this chance!

Filter section will be organized as a museum, where one can not only learn about the filters, but also find impressive photos. New filter products are also the reason to visit this area.

In Photo accessories section we will surprise customers with new (and we believe to be) unexpected products what will let you create shots what you have never created before!

Outdoor section will present wide range of binoculars, loupe and MILTOL spotting scopes - also an important attribute of the creative and active person. As a leading manufacturer of optical products we are pleased to tell the visitors how we create binoculars and what splendid shots can be made.

As an optics manufacturer we cannot ignore the mobile market that is getting bigger. For smart phones and tablets we will display high quality conversion lenses with unique clipping system. Our mobile accessories are another, yet the perfect way to show your creative abilities in phono-photography.

Besides the above brands and product categories, Slik tripods and Cokin filters will be high lighted as well.

We are expecting you at our creative atelier!

About HOYA

HOYA is the worlds largest optical glass manufacturer and holds 50% of the share throughout the world on all production of optical glass. Within this field of optical glasses, HOYA is exceptionally featured, without comparison to any other competitors. It supplies its glass to most of the renown optical lens manufacturers in Japan and around the world and holds the number one share of camera filters world-wide. Kenko Tokina is the world-wide export agent for HOYA filters.

Contact:

HOYA Filter Division
Kenko Tokina Co.,Ltd.
sales@tokina.co.jp

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